Task:  Create a UX to display an offer that allows Mobile Experts to give customers the ability to receive an SMS to know if they are eligible for the TMO Visa and apply.

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Challenges: How to develop an efficient way to get customers to enroll in the TMO Visa if they are eligible.  There are several promos and offers available at any given time, and the ability to differentiate and clearly display which promos can be discussed with the customer is critical. 

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Project Partners: T-Mobile product team, IT, Research, and Accessibility

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Role: Design Program Manager, managing design process, review and approval cycles, and briefing dev and stakeholders on project needs. This project lasted for 2 months with multiple rounds of review and feedback from executive-level creative and product stakeholders.

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Results: The updated UX enabled Retail Experts to determine whether customers are eligible to apply for the TMO Visa without sending them to complete the application or calling support.

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From a customer perspective, the process of knowing if they qualify for the TMO Visa was sped up and could be completed without additional assistance. 

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T-Mobile Visa marketing page

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